LONDON, UNITED KINGDOM—(Jan. 14, 2011) - Time and Resources are considered the biggest issues with getting businesses into Social Media Marketing.
Social Media Marketing is used by outsource sales company Marketing Endeavours as part of an integrated marketing communication plan to connect with a business’ target market, usually concentrating on efforts to develop content that creates a buzz or attracts attention, to encourage readers to share information through their social networks.
A recent study of Marketers by R2integrated found 42% named time and resources as the greatest barriers to using social media effectively. To Marketing Endeavours, not defining a social media strategy is a likely cause of resources not being allocated to marketing departments, and therefore no real reporting to demonstrate the benefits of social media.
Marketers consider social media to take up too much time and struggle to prove its worth to management teams.
Social networking accounts for 22.7% of time spent online according to statistics released from Nielsen. Email has seen a decline from 11.5% to 8.3% from June 2009 to June 2010, therefore Marketing Endeavours believe marketers need to pay close attention and plan time to invest in social media before they risk losing their audience to a more resourceful competitor.