Travel industry firms should ensure they have strong mobile platforms because the target customers – travelers, are becoming increasingly comfortable and savvy at planning, researching and booking trips on the go, according to a new report from Expedia Media Solutions, an arm of Expedia, Inc. the world’s largest online travel company.
Travelers frequently turn to mobile devices for travel planning – whether conducting aspirational research, planning an existing trip or booking a last-minute getaway, according to the....