The customer journey can be a tricky thing for loyalty marketers to navigate effectively. Knowing when and where to impact the customer engagement conversation is a crucial piece of the loyalty puzzle.
To gain further perspective on this and other customer loyalty topics, Loyalty360 talked to three executives at Xenial: Gilbert Bailey, vice president, Analytics, Customer Engagement & Stored Value; Kristin Zupancic, director of professional services, and Jeremy Grunzweig, senior vice president, Retail.
Can you define what the....