The Certified Angus Beef brand has entered the loyalty program world. The brand recently introduced Steakholder Rewards, a program that “shares beef know-how with consumers, and rewards them for connecting with the brand and purchasing the beef at locations that feature it,” according to a company news release.
“Steakholder Rewards allows consumers to elevate the experience they have come to expect from the Certified Angus Beef brand, while also growing our conversations with a wider audience base,” Tracey Erickson, the brand's executive vice president of marketing, said in the release. “It is built on delivering experiences that deepen the relationship consumers have with the brand and with our partners who offer it.”
Residents of the United States and Canada can complete a free registration for the program at: rewards.CertifiedAngusBeef.com. Participants then earn points, including 10 for each $1 spent on qualifying purchases from participating outlets, and through “activities that include referring a friend, sharing recipes, watching videos at the site, answering surveys, or following the brand on social media.” Fifty points are granted instantly upon signing up for the program.
The site also can be used to track points, which can be redeemed for rewards. These rewards include merchandise, apparel, exclusive content, access to special events, and opportunities with chefs.
Personalization, a common focus in today’s loyalty industry, will be a key element to Steakholder Rewards.
“Each person’s experience and rewards will be based on their individual tastes and preferences,” Erickson said. “Members can choose to make the experience more personal by sharing information about their beef and shopping preferences, as well as dates for celebrations, such as birthdays.”
Created in 1978 by family ranchers, the Certified Angus Beef brand relies on a loyal base of customers.
“Research shows that consumers are willing to pay more for our brand and drive farther to businesses offering it, and we want to reward them for that,” Erickson added. “This is a fun way to engage our loyal fans and make them feel an even bigger part of our brand, from family farmers and ranchers to their tables.”
Certified Angus Beef joins other brands that rely primarily on retail sales of their products that have introduced loyalty programs.
Budweiser launched Budweiser Rewards in 2018, and customers earn points via purchases and activities. Speaking at a Loyalty360 conference, George Li, Senior Associate Director at Budweiser, said the program became the company’s primary retail hook and redefined how it creates retail programs.
In November 2019, Vertical Finance announced the launch of the Grand Reserve Rewards program. The program allows wine lovers to earn Grand Reserve Rewards points whenever they make purchases at wine-related retailers using an existing credit card – regardless of the brand purchased.
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