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If you want to take your brand loyalty program to the next level, you need to be customer-obsessed—and that starts with listening.
It happens all the time. Someone asks you a question and you can tell they’re not really listening to your answer. Instead they’re waiting for a chance to turn the conversation back to their thing, whatever it is. They’re completely in their own head—how can this person help me get what I need?—and not at all....
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