Last year when Loyalty360 spoke with Jeppe Dorff, president of suretap, he said that Canadian consumers were seeking a greater customer experience with mobile digital wallets.
A new global study from GfK, however, says that Canadians rank high when it comes to the use of mobile devices for in-store shopping, while lagging when it comes to mobile payments.
While the research shows that Canadian shoppers are among the global leaders in using mobile devices during trips to brick-and-mortar retail stores, in-store mobile payments account....