It is such a simple, yet, an engaging promotion that Dunkin’ Donuts recently launched to reward its supremely loyal customer base. The promotion is called “Sip. Peel. Win,” which is the brand’s first-ever national on-cup peel and reveal promotion, offering a prize or special offers to every guest who purchases a large or extra large hot cof...

Two widely recognized brands− Dunkin’ Donuts and Amtrak −have teamed up to spread their respective stellar customer experiences to consumers in the Northeast Corridor. Dunkin’ Donuts Original Blend and Dunkin’ Decaf hot coffee varieties are now available on board Amtrak Acela Express high-speed trains throughout the Northeast Corridor. ...

Loyalty360 tracks the ongoing outstanding performance of Dunkin’ Donuts as it relates to customer loyalty, customer engagement, customer experience, and innovative technology. Dunkin’ Donuts’ DD Perks loyalty program , which launched three years ago, is a major source of pride for the company and it annually is ranked as a customer loyalty ...

As customer experience becomes a differentiating driver of brand loyalty, the perception of a company that delivers exceptional CX is a strong indicator of its overall success.   This is the basis of the annual Brand Keys Customer Loyalty Engagement Index (CLEI). The ranking seeks to determine which brands are most effectively able to engage...

Since Dunkin’ Donuts launched its highly successful DD Perks loyalty program in January 2014, company officials have gleaned key customer insights to maintain and enhance its excellence. To celebrate the more than five million members of the DD Perks® Rewards program, the company launched its first-ever Perks Week, which began Monday Nov. 1...

Innovation and digital customer engagement walk hand-in-hand at Dunkin’ Donuts . Now, Dunkin’ Donuts celebrates its enormous brand loyalty and becomes the first national coffee chain to enable gifting and payment within Messages in iOS 10. Loyal Dunkin’ Donuts customers can now access the Dunkin’ Mobile App through the App Store for iMessage...

Dunkin’ Donuts has always had a loyal customer base, which has grown exponentially since early 2014 following the launch of the very popular DD Perks loyalty program. Now, through a partnership with Salesforce, Dunkin’ Donuts officials hope to strengthen that customer loyalty . Dunkin’ Donuts successfully deployed the Salesforce Customer S...

When Paul Murray, Senior Manager Digital Marketing and Innovation, Dunkin’ Donuts, spoke earlier this year during his session, “Mobile as an Accelerator of Loyalty, Evolving the Customer Experience,” at the 9 th  annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty, he talked about how the company began to rethin...

Dunkin’ Donuts has enjoyed an excellent period since it launched its DD Perks loyalty program in January 2014. Recently, Dunkin’ Donuts eclipsed a major milestone: 5 million members in the DD Perks loyalty program. Loyalty360 caught up with Sherrill Kaplan, Vice President, Digital Marketing & Innovation, Dunkin’ Brands, to learn about thi...

During last month’s 9th annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty, Dunkin’ Donuts presented a session titled, “Mobile as an Accelerator of Loyalty, Evolving the Customer Experience.” Paul Murray, Senior Manager Digital Marketing and Innovation, Dunkin’ Donuts, said that mobile + loyalty + payments cou...