When Paul Murray, Senior Manager Digital Marketing and Innovation, Dunkin’ Donuts, spoke earlier this year during his session, “Mobile as an Accelerator of Loyalty, Evolving the Customer Experience,” at the 9th annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty, he talked about how the company began to rethink its mobile strategy in 2013.
One of the major mobile campaigns Murray cited, which came about through Dunkin’s partnership with Epsilon and boosted....