Dunkin’ Donuts Set to Kick Off NFL Season Via “Pats Win, You Win” Customer Engagement Promotion

When Paul Murray, Senior Manager Digital Marketing and Innovation, Dunkin’ Donuts, spoke earlier this year during his session, “Mobile as an Accelerator of Loyalty, Evolving the Customer Experience,” at the 9th annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty, he talked about how the company began to rethink its mobile strategy in 2013.
One of the major mobile campaigns Murray cited, which came about through Dunkin’s partnership with Epsilon and boosted customer engagement significantly, originated in Philadelphia with the tagline: “Eagles Win, You Win,” and that also was conducted in New England with “Patriots Win, You Win,” and similar campaigns occurred in New York for the Jets and Giants.
Since it’s been such a hit, back by popular demand, just in time for the kickoff of the 2016 NFL regular season is the “Pats Win, You Win” Coffee offer for DD Perks members.

After each Patriots win during the regular season, DD Perks members will receive an 87-cent medium hot or iced coffee in honor of Patriot tight end, No, 87 Rob Gronkowski.

The offer will be valid at participating Dunkin' Donuts locations in Massachusetts, Main, Connecticut, Vermont, New Hampshire, Rhode Island, and Essex and Clinton counties in New York.

“This year’s ‘Pats Win, You Win’ promotion pays tribute to one of Dunkin’ Donuts’ biggest fans, No. 87 Rob Gronkowski,” said Patty Healy, Field Marketing Director for the New England Region at Dunkin’ Brands. “We’re excited to keep our loyal Dunkin’ Donuts guests and Gronk fans cheering loudly throughout the regular season with 87-cent medium hot or iced coffee the day after a Patriots win in honor of Gronk’s jersey number.”

With DD Perks, guests earn five points for every dollar they spend on qualifying purchases at Dunkin’ Donuts when they pay using an enrolled Dunkin’ Donuts card, either plastic or via the Dunkin’ Donuts Mobile App. Once a member accrues 200 points, he or she receives a coupon for a free any-size beverage of their choice, redeemable at participating Dunkin’ Donuts restaurants. DD Perks members also receive a coupon for a free, any-size beverage upon enrollment and on their birthday.

The “Pats Win, You Win” offer is valid for DD Perks members the day after a Patriots victory beginning Sept. 12 and continuing through the Patriots regular season. 

Recent Content

Membership and Pricing

Videos and podcasts

Membership and Pricing