Dunkin’ Donuts Honors Customer Loyalty Through First National Peel and Reveal Promotion

It is such a simple, yet, an engaging promotion that Dunkin’ Donuts recently launched to reward its supremely loyal customer base.

The promotion is called “Sip. Peel. Win,” which is the brand’s first-ever national on-cup peel and reveal promotion, offering a prize or special offers to every guest who purchases a large or extra large hot coffee, tea, or hot chocolate (excluding Espresso) at participating locations.

Now through Sept. 30, or while supplies last, specially marked large and extra large hot cups will be stickered with a game piece, giving guests the chance to win a year’s worth of free coffee and other great prizes, such as Dunkin’ Donuts gift cards, free menu items, Fanatics® prizes, and more. Non-winning game pieces have valuable coupons for Dunkin’ product or discounts at Fanatics.com. For information on how to receive a free game piece, see the Official Rules at www.sippeelwin.com.

To celebrate the winning spirit of the “Sip. Peel. Win.” The campaign, Dunkin’ Donuts brought together two of its favorite football players, Rob Gronkowski and Odell Beckham Jr., for original dance moves to help America win in style. As part of special advertising and digital content for this promotion, Gronkowski and Beckham Jr. have broken out their best celebratory dances fueled by Dunkin’ Donuts coffee to show what winning is all about. To check out some of their winning moves, visit https://news.dunkindonuts.com/blog/sippeelwin.  

Tom Manchester, vice president, field marketing, Dunkin’ Brands, talked to Loyalty360 about the unique campaign.

“Dunkin’ Donuts wanted a way to reward our busy on-the-go guests who purchase hot beverages with our first-ever national on-cup peel and reveal promotion,” Manchester explained. “The goal of the program was to encourage trade-up, increase visitation, and create an engaging way for guests to enjoy their hot coffee.  We’re excited to reward our busy guests with prizes and special discounts on large or extra large hot cups.”

Customer feedback certainly played a role in the campaign’s development.

“We are always listening to our guests’ feedback and integrating into future plans and programs,” Manchester added. “Our guests are at the forefront of everything that we do at Dunkin’.”

Sip. Peel. Win. is Dunkin’ Donuts’ first-ever on-cup peel and reveal promotion, Manchester noted, with 45 million cups including peel and reveal pieces.

“It is a large promotion intended to reward Dunkin’ Donuts’ guests in a fun and engaging way,” he said. “Additionally, we brought together two of our favorite football players, Rob Gronkowski and Odell Beckham Jr. in a fun video where they bust out their winning moves to show fans how they too can win. Promotions like Sip. Peel. Win. are a great way to reward our customers and show appreciation to them, which we believe reinforces brand loyalty. The rewards from this promotion help to improve guest experiences, which keeps them running on Dunkin’ all year long.”

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