During last month’s 9th annual Loyalty Expo, presented by Loyalty360 – The Association for Customer Loyalty, Dunkin’ Donuts presented a session titled, “Mobile as an Accelerator of Loyalty, Evolving the Customer Experience.”
Paul Murray, Senior Manager Digital Marketing and Innovation, Dunkin’ Donuts, said that mobile + loyalty + payments couldn’t be treated as separate entities, but all part of one entire customer experience. He said company officials began to rethink their mobile....