Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

An Rx for Healthy Payments Processing – Dan Brames

Dan Brames, Group Executive – Retail Payments Group , FIS | January 04 2018

The soaring cost of healthcare in the United States has led to an increasing amount of bad debt faced by medical practices. To help stem this, healthcare providers should turn to an example from the.

Customer Engagement Love Story: Shopbop

Lindsay Bloom | January 02 2018

I’m a marketer (for a company that makes software for other marketers), but I’m also a consumer. The two sides are intertwined. For better or for worse, I can’t turn the marketer.

Is 2018 Your “Year of The Customer”?

The Cogensia Team , Cogensia Loyalty Solutions | December 27 2017

It is clear that the challenging consumer retail environment is not going to get easier. Restaurants, especially casual and family sectors, will continue to be collateral damage as the consumer.

The Secret To Successful B2C Conversion Strategies

Julia Graham , Idomoo Ltd., Idomoo | December 26 2017

Perhaps the biggest shift we've seen in marketing over the past decade or so is towards consumer empowerment. Due in large part to the sheer volume of companies out there vying for the attention.

How to Disrupt the Disruptors in 2018

Esther Pigg, Senior Vice President , FIS | December 22 2017

The incredible pace of change in 2017, combined with the uncertain regulatory and political environment going forward, and the acceleration of competitive pressures across the payments industry can.

Tips for Avoiding the Spam Black Hole

Chelsea Downie, Senior Account Manager , Xenial | December 21 2017

Email can be a powerful way to market your business, keep in touch with prospects, and keep engaging with loyal customers. But your emails can only be opened if they land in your contacts&rsquo.

Artificial Intelligence – The New Frontier in Banking, Part 2: Extending Through the Payment.

Maria Schuld , FIS | December 20 2017

Focused on applications beyond fighting fraud, this is the second article of a two-part series on the deployment of artificial intelligence in banking. Part 1 of Artificial Intelligence &ndash.

What you Can Learn from Email Unsubscribes

Michael Kowalski, Director Product Communications , Xenial | December 19 2017

It’s always hard when someone says good-bye, whether they unfriend you on Facebook or unsubscribe from your email list. But unsubscribes aren’t always a bad thing. Plus, they can teach.

How To Nail Your Video Content Strategy

Julia Graham , Idomoo Ltd. | December 19 2017

If you're doing everything you can to make your brand stand out from the crowd, you already know the phenomenal value of video in marketing.Once primarily a broadcast medium, video now leverages.

Some Financial Institutions Still Don’t Have Mobile Apps: What They’re Missing

Adam Craig , Deluxe | December 18 2017

Shoe stores have mobile apps. So does the Smithsonian. You can find apps that help new parents keep track of diaper changes, apps that can help you find a clean restroom while traveling, and apps.

Mobile

Lessons from Sleep Number: Don’t Snooze on your Brand Advocates

The CrowdTwist Team , CrowdTwist | December 15 2017

Brand advocates are the the cheerleaders that help your brand engage and build relationships with future prospects, leads and customers. These loyal patrons are invaluable for a brand, and Sleep.

How Loyalty Programs Could Revolutionize Commerce in India

David Johnson, Senior Vice President, Emerging Commerce Products , The FIS Team | December 15 2017

Customer loyalty rewards programs are a necessity for today’s payment providers. They have proven to drive more usage and spend, and anyone who doesn’t offer one is at a clear competitive.

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