Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How to Navigate iOS18’s Impact on Email Engagement

Sarah Hall, Wunderkind , Wunderkind | May 15 2025

The latest version of Apple’s iOS18 introduced several features that impact the inbox. Rolled out on January 28th and now auto-updating for users, these changes may affect how your brand&rsquo.

Fourth of July 2025: Light-Up Your Digital Marketing Strategy

Danny O'Reilly, Wunderkind , Wunderkind | March 20 2025

The Fourth of July weekend isn’t just about fireworks, BBQs, and inebriated renditions of The Star-Spangled Banner—it’s a major revenue opportunity for forward-thinking brands.

Digital / Direct Marketing

Turning Browsers Into Bookers: How Travel Brands Can Win the Summer Vacation Customer Journey

Danny O'Reilly, Wunderkind , Wunderkind | March 11 2025

Ah, spring—the season of longer days, warmer temps, and a fresh sense of renewal… and relentless allergies. While flowers bloom and pollen levels soar (sending antihistamines flying off.

Mother’s Day 2025: 5 Digital Marketing Tips to Drive Revenue

Danny O'Reilly, Wunderkind , Wunderkind | February 20 2025

Mother’s Day isn’t just another date on the calendar—it’s a must-win moment for marketers and one that consumers forget at their peril. Even in uncertain times for retail, red.

Digital / Direct Marketing

Unlocking Growth with the Power of Personalization

The Wunderkind Team , Wunderkind | January 21 2025

In the ever-evolving digital marketing landscape, identifying anonymous website traffic and turning it into actionable insights is a game-changer. Wunderkind, with its robust identity solutions, has.

Personalization

Staying Front-and-Center: Why Identity Resolution and Triggered Messaging Are Essential for Travel.

Danny O’Reilly, Wundekind , Wunderkind | January 13 2025

The job of a travel marketer can feel like a thankless task. While guests leisurely scroll through blissful beach breaks, casual city escapes or majestic mountains over an average consideration.

Loyalty / Rewards Programs

A+ Tips for Back to School Success

The Wunderkind Team , Wunderkind | September 25 2024

Summer is just getting started but savvy marketers know the back-to-school season is just around the corner and presents a prime opportunity for retailers to drive sales and engage with eager.

Digital / Direct Marketing

Your Ultimate Guide to Winning Black Friday & Cyber Monday

The Wunderkind Team , Wunderkind | September 09 2024

The holiday shopping season is quickly approaching, and as an ecommerce or retail marketer, now is the time to start preparing your strategies to maximize revenue. With the 2023 Black Friday and.

Digital / Direct Marketing

Wunderkind’s Perspective on Google's Decision to Keep Third-Party Cookies

The Wunderkind Team , Wunderkind | August 28 2024

Google’s recent announcement to retain third-party cookies is a significant shift, highlighting ongoing debates around privacy and digital marketing strategies. Here’s what.

Technology

Why Identity Resolution is the New Tool in Travel Marketing

Anjali Augustine, Wunderkind , Wunderkind | August 20 2024

Sue cannot believe her luck. She just found a last-minute flight to Costa Rica and it’s time to book her hotel. There’s only three days before departure. Sue starts browsing hotels and.

The Third-Party Cookie is Sticking Around and it’s Still Problematic

Danny O'Reilly, Wunderkind , Wunderkind | August 15 2024

Recently, Google threw everyone for a loop when it announced that it had given up on trying to deprecate the third-party cookie. For the uninitiated, for two decades, third-party cookies have.

Technology