Ah, spring—the season of longer days, warmer temps, and a fresh sense of renewal… and relentless allergies. While flowers bloom and pollen levels soar (sending antihistamines flying off the shelves), that first glimpse of sunshine is all it takes for consumers to start dreaming, researching, and booking their summer getaways.
But in the travel sector, booking a trip is rarely a spur-of-the-moment decision. Travelers hop between multiple sites, switch devices, and compare....