Recently, Google threw everyone for a loop when it announced that it had given up on trying to deprecate the third-party cookie.
For the uninitiated, for two decades, third-party cookies have been the lifeblood of the digital marketing and advertising ecosystem. These small code snippets track users across websites, allowing advertisers to build a profile of their online behavior. This data has fueled the eerily prescient ads we all encounter today – targeted based on the....