Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

Loyalty in Morocco: Why the Most Loyal Consumers in the World Deserve Better Programs

Hiba Soury, Capillary Technologies , Capillary Technologies | May 18 2026

I currently work at Capillary Technologies, which powers some of the loyalty programs mentioned in this article.I grew up in Morocco. And like most Moroccans, I had what you might call a loyalty.

Loyalty / Rewards Programs

USD 72.48B by 2035 Signals a Shift: Loyalty Is Becoming Enterprise Infrastructure

Jim Sturm, Capillary Technlogies , Capillary Technologies | May 06 2026

In 2024, the global loyalty management market was valued at USD 6.8 billion. By 2025, it is projected to reach USD 8.432 billion. And by 2035, it is expected to expand to USD 72.48 billion, growing.

Loyalty / Rewards Programs

Show Your Loyalty Program Some Love: An Executive POV on Loyalty Health, Not Just Loyalty Growth

Randy Hernandez, Capillary , Capillary Technologies | April 17 2026

Valentine’s Day is a reminder, not the pointAs Valentine’s Day approaches, brands inevitably start talking about relationships, appreciation, and loyalty. It’s a convenient seasonal.

Loyalty / Rewards Programs

The 12 Micro-Moments of Relational Loyalty: Orchestrating AI-Powered Experiences That Forge.

Megan Fiorendino, Capillary , Capillary Technologies | April 07 2026

Most loyalty programs are still optimized for transactions.The world’s most enduring brands are optimizing for something far more valuable: relationships.At Capillary Technologies, we do not.

The Future of Data Reporting & Analytics in a GenAI World: A Realistic View for Enterprise Marketers

The Capillary Team , Capillary Technologies | April 02 2026

For years, enterprise marketers have lived inside dashboards — juggling BI tools, chasing analysts, exporting CSVs, and deciphering charts that often raise more questions than answers. But the.

Data Analytics

Campaigns that Think for Themselves: The New Era of Loyalty Marketing

Shalu Bhardwaj, Capillary , Capillary Technologies | March 26 2026

For years, loyalty marketing teams have been stuck in an operational loop — planning campaigns, configuring rules, chasing segments, waiting for QA, fixing errors, generating reports, and.

Loyalty Program Revamps Without Regret: 5 Mistakes to Avoid Before You Hit Reset

Anjali Pillai, Capillary , Capillary Technologies | March 19 2026

Recently, Dunkin’ Donuts revamped its loyalty program from DD Perks to Dunkin’ Rewards. A smart, researched move. But the customer reaction to this upgrade: Frustration! On paper.

Loyalty / Rewards Programs

Design, Data, Discipline: The Answer to Attrition for QSRs in Asia

Anjali Pillai, Capillary Technologies , Capillary Technologies | March 11 2026

In a region like Asia, where dining habits are rituals—family weekends at Jollibee in Manila, late-night McDonald’s in Singapore, or bubble tea runs across Bangkok—loyalty.

Data Analytics

The Quiet Shift Reshaping Martech — And Why Loyalty Is at the Center

Alexis Kvamme, Capillary , Capillary Technologies | March 02 2026

Over the past few years, loyalty has moved from a “nice-to-have program” to a structural advantage in modern marketing. That shift is not happening because brands suddenly rediscovered.

Loyalty / Rewards Programs

SaaS Loyalty Technology Over Agency-Led Loyalty Software Development

Sridhar Bollam , Jubin Mehta, Capillary , Capillary Technologies | February 10 2026

The loyalty application market has undergone a seismic shift. Once dominated by the era of large agencies crafting bespoke solutions for Fortune 500 brands, this traditional approach—though.

Technology

Trust, Tech, and Purpose: Inside Switzerland’s New Loyalty Landscape

Anjali Pillai, Capillary , Capillary Technologies | January 02 2026

Think of Switzerland and a few images instantly come to mind: the snow-dusted Alps, serene blue lakes, silky Lindt chocolate, and watches so precise they’ve become a national symbol. It’s.

Loyalty / Rewards Programs

Beyond Loyalty: Understanding the Emotional and Rational Dance Between Brand Love and Brand Loyalty

Nick Lupo, Capillary , Capillary Technologies | December 24 2025

In today’s saturated marketplace, consumers engage with brands not just as users, but as participants in an ever-evolving emotional and functional relationship. As a marketing professional with.

Loyalty / Rewards Programs

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