In today’s saturated marketplace, consumers engage with brands not just as users, but as participants in an ever-evolving emotional and functional relationship. As a marketing professional with over 18 years of experience, I’ve seen firsthand how misunderstood the dynamics of brand love and brand loyalty can be, even among those of us steeped in data.
Yes, we track NPS. Yes, we follow customer lifetime value. But those numbers don’t always tell the full story. Let&rsquo....