Supplier-Contributed Blogs

Welcome to Loyalty360’s Supplier-Contributed Blogs, your go-to source for daily insights from top experts in customer loyalty. Explore thought leadership on a range of topics, including loyalty program strategy, customer experience and engagement, rewards program design, cutting-edge technology, and more. Stay ahead of the curve with valuable content designed to help you navigate the latest industry trends.

Supplier-Contributed Blogs

How to Win Back Customers who Leave Negative Online Comments and Reviews

By The Xenial Customer Engagement Team , Xenial | February 21 2018

It takes twice as much work to earn a new customer as it does to please an existing one, so don’t let one bad experience spell the end of a good customer relationship. If you think online.

Fresh Perspectives: Lessons You Can Learn from Online Reviews of Your Restaurant

The Xenial Customer Engagement Team , Xenial | February 16 2018

Winston Churchill once said, “There is no such thing as public opinion. There is only published opinion.” Back then he wasn’t referring to online restaurant reviews, but his words.

Manage Your Social Reputation (or it Will Manage You)

The Xenial Customer Engagement Team , Xenial | February 14 2018

Marketing experts regularly promote the fact (and rightly so) that in order to survive, your restaurant or other business must have a website, Facebook page, Twitter account and Instagram feed (and.

Why You Should Care about (and Care for) Your Company’s Social Media Reputation

Ann Olinger , Xenial | January 31 2018

If you are like most people, you thoroughly check out a business or a product online before you lay down your hard-earned money. Before the advent of online reviews, we would typically talk with.

Email Marketing: Why Testing is Imperative

Brandon Keller, Account Services Supervisor , Xenial | January 29 2018

Increasingly, marketers are being asked to prove the value of their marketing campaigns and spend. And many of us face one gargantuan challenge after another, despite diminishing resources. So how do.

Avoid These Legal Pitfalls in your Email Marketing

The Xenial Team , Xenial | January 17 2018

Note: This blog post should not be considered legal advice. For any questions regarding the law, please consult an attorney. Perhaps it goes without saying: it’s simply good practice.

Selecting an Email Marketing Vendor

By The Xenial Team , Xenial | January 15 2018

Marketers are tasked with promoting the business, building relationships with customers, and tracking results. Most marketers find themselves overwhelmed by disparate, disconnected tools and apps.

Tips for Avoiding the Spam Black Hole

Chelsea Downie, Senior Account Manager , Xenial | December 21 2017

Email can be a powerful way to market your business, keep in touch with prospects, and keep engaging with loyal customers. But your emails can only be opened if they land in your contacts&rsquo.

What you Can Learn from Email Unsubscribes

Michael Kowalski, Director Product Communications , Xenial | December 19 2017

It’s always hard when someone says good-bye, whether they unfriend you on Facebook or unsubscribe from your email list. But unsubscribes aren’t always a bad thing. Plus, they can teach.

What to Look for in a Gift / Loyalty and Rewards Partner

Richard Combs, Senior Director, Solution Consulting , Xenial | December 07 2017

You’ve decided that you want to offer gift cards. What qualities and capabilities should you look for in a gift and rewards partner? As you begin your search for a program and a partner, be.

Loyalty / Rewards Programs

Expert’s Guide to Marketing your Gift / Rewards Cards

Richard Combs, Senior Director, Solution Consulting , Xenial | December 05 2017

Marketing and promoting your gift card program is critical to its success. Whatever your primary line of business: restaurant, retail, service, or other business, most customers won't think of.

Loyalty / Rewards Programs

Top Considerations When Developing Your Rewards Program

Sheryl Pearsall , Xenial | December 01 2017

Developing a rewards program that will encourage customers to buy more – and more often – requires a bit of planning and evaluation, informed by an understanding of what motivates your.

Loyalty / Rewards Programs

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