Industry Contributed Research

The 2015 Loyalty ReportLoyalty is Changing, Are You Changing With It?The last year saw an increasing number of consumers opt into a variety of different loyalty programs. Our fifth annual study shows consumers overwhelmingly agree that loyalty...Read More

Successful engagement and loyalty strategies require brands to keep things simple and relevant, and offer customers value. In a world where competition for attention grows and where loyalty benefits are becoming commoditized...Read More

At a rapid rate, customers are increasing their level of sophistication in their understanding and use of technology. At the same time, they are having experiences with brands and companies across the buying cycle from acquisition to retention...Read More

Moms Hold the Keys to the Kingdom When it comes to household purchases, Moms are the primary decision makers, influencing a $2.4T in spend every year[1] making this one of the most critical demographics segments for brands. (Yes, two trillion...Read More

For the purposes of this paper, “preference” is defined as a self-reported opinion related to interaction between customer and company on topics such as product interest, channel of choice and frequency of communication.These...Read More

In the 21st century, technological advances mean that for marketing and customer success teams,differentiation of goods, products and even services doesn’t exist anymore. A few years back, vendors in the same industry provided various...Read More

Consumers have a healthy appetite for loyalty programs and are drawn in by discounts and savings. But consumers aren’t necessarily just interested in the cold hard cash. Loyalty program members also display greater potential...Read More

According to a recent Accenture survey, more than 70 percent of consumers prefer to do business with brands that use personal information to make their shopping experiences more relevant1. This should come as no surprise to anyone leading an...Read More

Let’s give our brains a break and let our humanity take over for just a moment.We can measure percentages, statistics, averages and can even create predictive models, but at the end of the day, that still doesn’t humanize your target...Read More

How does an organization find and hire the right people to help build the company? In our recent study of over 800 HR professionals globally, 37 percent of organizations we surveyed plan to increase staff over the next 12 months, but 81 percent...Read More