Industry Contributed Research

6 Research Toolsets for Building a Better Customer ConnectionDelivering a “good” customer experience (CX) that is beneficial to both the customer and the company behind the brand may be a CX team’s goal. But &ldquo...Read More

Digital disruption has become the driving force behind innovation, enabling the creation, delivery and support of products and services in a cheaper, quicker and more convenient manner, radically changing both business and society. Although...Read More

Customer-Centric MarketingCustomer experience (CX) and customer loyalty both require integration across functional and programmatic aspects of a company.Download this article to learn more about:How customer experience is tied to long-term...Read More

This white paper, written for marketing leaders in the telecommunications industry, details the elements required to deploy a successful personalized video advertising strategy. The top wireless carriers and cable operators are adopting...Read More

Rewards programs are a popular tactic used by marketers working to increase customer engagement and retention, and yet many of these programs fail to yield desired changes in customer behavior, driving little ROI or in many cases, appearing as a...Read More

In today’s multichannel environment, there’s nothing more powerful than reaching consumers on a personal level, engaging them in conversations, and motivating them to take action with your brand.While you may be focusing on acquisition...Read More

Across industries, TV advertising dollars are shifting to online video and at the same time, more online ad budget is being reallocated from display to video than to any other medium. Online video ads engage audiences for a full 15 to 30 seconds...Read More

Making connections with customers in this complex world is a challenge marketers face on a daily basis. With the invention of new technologies and devices the multi-channel approach has grown out dated in favor of an omni-channel approach. With...Read More

Why Read this Report:Building a strong relationship with your customers is more important than ever, and loyalty programs offer an opportunity to reward, recognize, and engage them. But the prevailing manifestation of loyalty programs revolves...Read More

Forrester Research reports that while 74 percent of business executives say their company has a digital strategy, only 15 percent believe their company has the skills and capabilities to execute on that strategy.It’s time to put more...Read More