QANTAS Frequent Flyer is spreading its wings internationally, with a move to export the expertise that has allowed it to build its huge—and increasingly successful—loyalty program in Australia.
QFF chief executive Simon Hickey said this week that the Qantas unit was talking to “multiple people around the world” about ways they could use the airline’s model to develop similar programs in their own markets.
Mr Hickey said the plan for expanding the business internationally would be built on the program....