It All Starts with Data: Talon.One’s Perspective on Driving Engagement and Building Emotional Loyalty

  • June 07 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Before establishing Talon.One in 2015, Christoph Gerber founded a popular food delivery app. During his time there, he spent a majority of his time focusing on what kinds of promotions would drive return purchases, things like bundles or...Read More

Building Successful Brand-to-Brand Partnerships: Industry Leader Insights into the Challenges and Opportunities of Partnerships

  • June 07 2023
  • Resource: Daily News

For companies focused on bringing more value to their customers and loyalty program members, brand-to-brand partnerships are a growing area of interest. However, building successful partnerships can be challenging for even the most seasoned brands...Read More

HEINZ® Launches Sauce Packet Collection and $500,000 Giveaway

  • June 07 2023
  • Resource: Daily News

HEINZ® is launching the United States of Saucemerica collection featuring limited-edition condiment packets inspired by the 50 states. Fans who collect the packet designs can enter a giveaway for a chance to win $500,000 worth of prizes...Read More

Loyalty Reads: United Dairy Farmers Makes Emotional Connection with Loyalty Program Members, FastLane Adds Car and Truck Wash Subscription to Loyalty Program, and More

  • June 07 2023
  • Resource: Daily News

United Dairy Farmers Makes Emotional Connection with Loyalty Program Members As part of its evolving U-Drive loyalty program, United Dairy Farmers (UDF) is focusing on making emotional connections with customers. The Cincinnati, OH-based...Read More

Loyalty Reads: Chipotle Launches Pride Month Campaign with New Uniform and Merchandise, IHG Hotels & Resorts Enhances Partnership with Emirates Skywards, and More

  • June 06 2023
  • Resource: Daily News

Chipotle Launches Pride Month Campaign with New Uniform and Merchandise Chipotle Mexican Grill is celebrating Pride Month in June with a new employee uniform option and merchandise. The apparel options are part of the brand’s 20+ year...Read More

Skittles Partners with Audible on Pride Month Packaging

  • June 06 2023
  • Resource: Daily News

For June 2023’s Pride Month, Skittles is partnering with Audible and LGBTQ+ creators on a limited-time packaging for its candy. Hoping to improve on previous pride efforts that featured colorless packaging, this year’s packaging was...Read More

Loyalty Reads: Shopify Introduces Shop Cash Rewards Program, Citi Retail Services Expands Embedded Payment Capabilities, and More

  • June 05 2023
  • Resource: Daily News

Shopify Introduces Shop Cash Rewards Program Shopify will introduce a new rewards program on its Shop app. Called Shop Cash, the program earns members 1% back on purchases made using the Shop Pay online checkout service. Rewards are...Read More

DoorDash Announces Five Weeks of Savings and Exclusive Events with Summer of DashPass

  • June 05 2023
  • Resource: Daily News

Returning for its fourth year in a row, DoorDash’s Summer of DashPass will launch with five weeks of exclusive events and savings. The campaign is designed to show customers how a DashPass membership makes summer fun easier and more...Read More

Verizon Business 2023 Loyalty Expo Session: The Journey of Customer Loyalty and Retention

  • June 02 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Verizon is one of the largest telecommunications companies in the U.S. Supporting small businesses, Verizon goes beyond just meeting wireless and device needs. The Verizon Business Mastercard functions as a loyalty program, rewarding business...Read More

Ford Next Pilots New Flexible Lease with Uber

  • June 02 2023
  • Resource: Daily News

Ford is partnering with Uber to make electric vehicles more accessible to rideshare drivers. The new program — called Ford Drive — will run a pilot on the Mustang Mach-E model in San Diego, San Francisco, and Los Angeles.  ...Read More

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