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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
McDonald’s CEO Stephen J. Easterbrook is confident that his company is headed in the right direction, with the ultimate goal of attracting more customers, more often. Easterbrook’s three crucial goals toward expanded brand loyalty are...Read More
Although the numbers don’t reflect it yet at GNC Holdings, Interim CEO Robert Moran remains confident amid the brand’s major transformation that launched during the final days of 2016. GNC, the nation’s largest specialty...Read More
What do we make of a new CEO (Jim Hyatt) at Ruby Tuesday and its Board of Directors’ decision to explore strategic alternatives to maximize shareholder value and better position the company for future success? What’s more, Ruby...Read More
Working to restore brand loyalty is, apparently, not a quick fix. Chipotle is still experiencing fallout from an E. coli outbreak earlier this year that affected almost 60 people who ate at the massively popular burrito chain. Following a...Read More
Following four consecutive quarters of declining sales, a CEO set to leave the company at the end of the year, and now contention from a key investor, Pier 1 Imports is in a rather difficult situation as the all-important holiday season is near...Read More
On Sept. 8, Loyalty360 posted an article on its home page with the following headline: “Can Lands’ End CEO Turn Things Around and Recapture Brand Loyalty?” Less than three weeks later, there is an answer to that question after...Read More
As social media continues to dominate the world of modern marketing, brands are scrambling to find ways to utilize the platform in new and engaging ways. Specializing in just that, Chirpify recently partnered with Togo’s Sandwiches to reward...Read More
When Federica Marchionni became CEO of Lands’ End in February 2015, there was going to be some change from a casual clothing retailer to a higher fashion style, which is a bit different from the brand’s history. Engaging customers and...Read More
Nearly all marketers agree that social media is a crucial piece of customer loyalty, but the question remains as to how to best leverage the platform to create engagement and spark the two-way dialogue that the channel offers at its peak...Read More
Chase and The Ritz-Carlton Rewards, the guest loyalty program of The Ritz-Carlton Hotel Company, L.L.C., recently announced enhancements to The Ritz-Carlton Rewards Credit Card, including the upgrade of the card to Visa Infinite. Card members will...Read More