When Federica Marchionni became CEO of Lands’ End in February 2015, there was going to be some change from a casual clothing retailer to a higher fashion style, which is a bit different from the brand’s history.
Engaging customers and gaining brand loyalty has been foremost among her goals. Judging from the company’s recent second-quarter fiscal performance, though, challenges remain.
Consider that net revenue was $292.0 million, compared to $312.4 million in the second quarter last year. Direct segment net revenue....