What Can Ruby Tuesday do to Turn Things Around and Restore Brand Loyalty?
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What do we make of a new CEO (Jim Hyatt) at Ruby Tuesday and its Board of Directors’ decision to explore strategic alternatives to maximize shareholder value and better position the company for future success? What’s more, Ruby Tuesday’s third-quarter numbers are extremely forgettable: Total revenue fell nearly 17 percent, to $225.7 million Same-restaurant sales decreased 4.0 percent Net loss was $19.8 million What can Ruby Tuesday do to turn things around and ignite brand loyalty? “We are in the....

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