Nearly all marketers agree that social media is a crucial piece of customer loyalty, but the question remains as to how to best leverage the platform to create engagement and spark the two-way dialogue that the channel offers at its peak effectiveness.
With its new Reply Rewards technology, Chirpify is able to provide its clients with the tools necessary to build social media engagement through a direct interaction with the customer, without the need to constantly monitor their network feed.
We talked to Chris Teso....