Loyalty360 sought the answer to that question, along with a few others, and found an expert willing to accommodate. Social media is being used by various loyalty marketers in a variety of ways to build customer engagement.
Chris Teso, Founder and CEO of Chirpify, participated in a Q&A with Loyalty360 to shed some light on the situation.
How would you describe the current state of social customer engagement?
Teso: The current state of social customer engagement is varied, with brands on one end of the spectrum embracing....