Loyalty Live: Q&A with Marigold on the State of Customer Loyalty and Key Insights for Loyalty Managers

  • September 13 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Listening to a broad range of consumers on their habits and preferences for loyalty programs is key to future success. Marketers know that consumer preferences have been changing – and expectations have been on the rise for the past few...Read More

Personalization and Zero-Party Data: Leveraging the Information Customers Volunteer & Creating a More Personalized Customer Experience

  • August 07 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As privacy and data collection regulations change, there is a growing space for leveraging zero-party data in personalization efforts within customer loyalty programs. As brands seek to collect and use this data effectively, there are best...Read More

Loyalty360 Announces 2023 Loyalty360 Award Winners at Loyalty Expo

  • May 15 2023
  • Resource: Daily News

Loyalty360, The Association for Customer Loyalty, is proud to share the winners of the 2023 Loyalty360 Awards, which were announced on May 10 during Loyalty360’s Loyalty Expo in Orlando, Florida. The awards recognize brands that...Read More

Loyalty360 Announces Winners for 2023 Best in Class Awards

  • May 10 2023
  • Resource: Daily News

The Loyalty360 Best in Class Awards Recognize Loyalty360 Members Across 11 Categories  Loyalty360, the Association for Customer Loyalty, announced the winners for its Best in Class Awards. The awards were presented in a ceremony on May 8...Read More

Making Programs Relevant and Meaningful for Loyal Customers: Loyalty360 Supplier Partners Give Insight into Effective Personalization Efforts

  • March 14 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As a result of constantly increasing digital connection between brands and consumers, brands have access to an enormous amount of customer behavior and purchase data. However, for many the question is how to action on that data and leverage it in...Read More

Best Practices for Revamping a Loyalty Program – Part II

  • November 28 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Link to Part 1: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-%E2%80%93-P It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work...Read More

Best Practices for Revamping a Loyalty Program – Part I

  • November 21 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Link to Part 2: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-(1) It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work for them...Read More

CM Group Announces Signals 2022 Conference

  • October 19 2022
  • Resource: Daily News

CM Group announced that its annual Signals conference is returning, examining the latest trends in relationship marketing, loyalty, engagement and future-proofed marketing strategies. The 2022 virtual video event will take place the week of...Read More

Data and Privacy Legislation Impacts Customer Loyalty

  • June 02 2022
  • Resource: Daily News

With new and changing laws focused on the protection of consumers’ data, it is a significant challenge for marketers to not only stay informed, but adapt their technologies, data practices, and loyalty strategies to comply with existing and...Read More

Focusing on Customer Experience is Foundation for Building Emotional Loyalty

  • May 03 2022
  • Resource: Daily News

While analyzing data to determine a customer’s buying patterns is elemental to building a loyalty program, it is just the beginning. Customers want more than savings and coupons; they want to be heard. In today’s markets, it is more...Read More

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