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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Most marketers understand that customer expectations have increased in the last few years. Before the advent of mobile technology, brands could content themselves with push marketing and mass communications. Now, though, customers have a vast...Read More
Loyalty programs can be significantly impactful on customers and beneficial to brands. The sophistication of some loyalty programs can create even stronger relationships between customers and brands.
But, how do you know when your loyalty...Read More
So why will VIZIO’s Fandemonium loyalty program, which launched in 2013, end on May 31?
Loyalty360 asked a couple of its member companies to weigh in on the decision to end the Fandemonium loyalty program.
Evan Magliocca...Read More
Sometimes, viewing customer loyalty through another lens can inform a company’s decisions in a different light.
Loyalty360 talked to Mario Invernizzi, General Manager EMEA, Stellar Loyalty, about loyalty marketing in Europe and the...Read More
Can Macy’s new Star Rewards loyalty program overcome sinking sales and profits and plunging net income and same-store sales that have shadowed the venerable retailer in recent years?
On Wednesday, officials at Macy’s announced the...Read More
The restaurant space is intensely competitive today, with brands seeking differentiation on all fronts. Boosting the customer experience in a definitive fashion can drive customer loyalty efforts.
Loyalty360 talked to Jon Siegal, vice...Read More
Foot Locker CEO Dick Johnson didn’t mince words about his company’s poor second-quarter fiscal performance but discussed at length the moving parts at play in an incredibly fast-moving world of customer loyalty.
“We do not...Read More
Officials at GreenTree Hospitality Group, the 14th largest global hotel brand with more than 2,600 hotels worldwide, sought to make their loyalty program different and unique.
Enter Stellar Loyalty.
GreenTree selected Stellar Loyalty to provide...Read More
Sonic’s key executive decisions recently drove home the fact that an enhanced customer experience is its utmost priority.
During the company’s recent third-quarter earnings call, Sonic CEO Cliff Hudson noted the following key...Read More
As the grocery segment heats up against the backdrop of a price war competition, online behemoth Amazon dropped a bomb on the industry just four days ago: It acquired Whole Foods in an all-cash transaction valued at approximately $13.7...Read More