Data and Privacy Legislation Impacts Customer Loyalty

  • June 02 2022
  • Resource: Daily News

With new and changing laws focused on the protection of consumers’ data, it is a significant challenge for marketers to not only stay informed, but adapt their technologies, data practices, and loyalty strategies to comply with existing and...Read More

Focusing on Customer Experience is Foundation for Building Emotional Loyalty

  • May 03 2022
  • Resource: Daily News

While analyzing data to determine a customer’s buying patterns is elemental to building a loyalty program, it is just the beginning. Customers want more than savings and coupons; they want to be heard. In today’s markets, it is more...Read More

Segmentation and Personalization Continue to Grow in Customer Loyalty

  • April 26 2022
  • Resource: Daily News

By segmenting customer data, companies are able to understand more about their end customers and their purchasing patterns. From there, it is easier to personalize loyalty programs down to an individual level to provide targeted communications...Read More

How Brands Can Overcome Apple’s New MPP Rules to Continue Engagement

  • January 18 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

With almost 40% of all people checking their emails on an iPhone — the single largest platform ahead of Gmail’s 27% — there is an obvious concern when Apple makes a change to its mail software. And that is precisely what the...Read More

Customer Loyalty Key Drivers and Trends for 2022

  • January 04 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As 2022 kicks off, marketers, loyalty teams, and supplier partners are diving into a new period of customer loyalty plans and projects. A new year always brings additional opportunities, but in the world of customer loyalty, it can be difficult...Read More

Fraud Continues to be a Trend in Loyalty, But Experts Say Brands Can Reduce Risk

  • December 21 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Though the term “loyalty” signifies a close bond between two parties, some consumers often take advantage of the trust companies put in their customers. In recent years, customer loyalty programs and strategies have been the subject of...Read More

Loyalty Expo “Invigorating” for Jillian Dimoff, Cheetah Digital

  • November 30 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

With almost two years away from large in-person conventions, many professionals have felt the sting of not connecting or sharing knowledge with like-minded people in their industry.  Jillian Dimoff, Strategic Account Executive for Cheetah...Read More

Del Taco Launches New Multi-Experience & Multi-Tiered Del Yeah! Rewards App

  • September 20 2021
  • Resource: Daily News

Del Taco Restaurants, the nation’s second largest Mexican quick service restaurant, has introduced its new loyalty app, Del Yeah! Rewards, in partnership with Cheetah Digital. The new app will offer an engaging reward platform where guests...Read More

How to Leverage Your Data, Part 2: Improved Financial Results from Higher Engagement

  • June 25 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Tim Glomb, VP of Content and Data, Cheetah Digital Having the right customer data allows you to create personalized experiences that drive measurable revenue.  If you collect zero-party data from customers that includes psychographic...Read More

The Increasing Value of Customer Loyalty

  • June 18 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Over the past 18 months, many brands say that their loyalty and engagement practices were put to the test as their customer’s shopping habits and expectations changed. Those brands which had strong loyalty and engagement efforts point to...Read More

Displaying results 1-10 (of 55)
 |<  < 1 - 2 - 3 - 4 - 5 - 6  >  >|