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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
Tim Glomb, VP of Content and Data, Cheetah Digital
Having the right customer data allows you to create personalized experiences that drive measurable revenue. If you collect zero-party data from customers that includes psychographic...Read More
Over the past 18 months, many brands say that their loyalty and engagement practices were put to the test as their customer’s shopping habits and expectations changed.
Those brands which had strong loyalty and engagement efforts point to...Read More
Most brand marketers know that numbers don’t lie, but they may be a little difficult to interpret.
For Cheetah Digital’s Tim Glomb, it’s all about brands not just collecting data and analyzing it, but being prepared to action on...Read More
Unity has been a buzzword in 2021, and not just in the political realm. In the world of loyalty, engagement and customer experience, more brands are looking at establishing a Customer Database Platform to unify zero-, first- and third-party...Read More
With both Google and the Interactive Advertising Bureau (IAB) responding recently to the disruption caused by privacy issues, customer loyalty industry experts say that brand marketers need to quickly get a grasp at what lies ahead in the loyalty...Read More
Last year Google announced they will stop the use of third-party cookies in Chrome before 2022, joining an increasing list of browsers ditching the notorious tracking technology. The tech giant followed up with an early March 2021 announcement...Read More
When Vans set out to create a loyalty program, it focused on people and experience instead of the popular points-from-purchase framework. True to the 50+-year-old brand’s core identity, it got creative and built an original offering on...Read More
Tim Glomb has some very simple advice for brand marketers who want to know what is at the core of personalization when it comes to customer engagement and loyalty.
“If you’re going to invite a new neighbor over for dinner and you ask,...Read More
When it comes to tier management in loyalty and rewards programs, Cheetah Digital’s Jon Siegal says the whole idea here is — to drive people to do certain behaviors and move up that hierarchy.
“You become the most valued...Read More
The Wall Street Journal reports that U.S. shoppers went online to purchase holiday gifts and score Black Friday deals they once crowded into malls to grab, as the coronavirus pandemic accelerated the years long remaking of the U.S. retail...Read More