Next Generation Customer Loyalty: Experts Discuss Options, Trends, and Technologies – Part 2

  • February 29 2024
  • Resource: Daily News
  • Mark Johnson, Loyalty360

In this second installment, Loyalty360’s supplier members and loyalty strategy experts continue to discuss the technologies and strategies playing a key role in the future of customer loyalty, how AI — leveraged correctly &mdash...Read More

Next Generation Customer Loyalty: Experts Discuss Options, Trends, and Technologies – Part 1

  • February 29 2024
  • Resource: Daily News
  • Mark Johnson, Loyalty360

In a competitive marketplace crowded with a constant barrage of brand messaging, traditional customer loyalty programs are no longer going to cut it. As customer expectations for more customized rewards, experiences, and communications continue to...Read More

Holiday Shoppers: What Can Brands Do To Retain Customer Loyalty in a Challenging Economic Season?

  • October 12 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

While holiday promotions have long been a staple of retail strategies, savvy marketing and loyalty teams have discovered that these festive campaigns can offer more than just a seasonal sales boost. They can become a gateway to year-round customer...Read More

Loyalty Live: Q&A with Marigold on the State of Customer Loyalty and Key Insights for Loyalty Managers

  • September 13 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Listening to a broad range of consumers on their habits and preferences for loyalty programs is key to future success. Marketers know that consumer preferences have been changing – and expectations have been on the rise for the past few...Read More

Personalization and Zero-Party Data: Leveraging the Information Customers Volunteer & Creating a More Personalized Customer Experience

  • August 07 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As privacy and data collection regulations change, there is a growing space for leveraging zero-party data in personalization efforts within customer loyalty programs. As brands seek to collect and use this data effectively, there are best...Read More

Loyalty360 Announces 2023 Loyalty360 Award Winners at Loyalty Expo

  • May 15 2023
  • Resource: Daily News

Loyalty360, The Association for Customer Loyalty, is proud to share the winners of the 2023 Loyalty360 Awards, which were announced on May 10 during Loyalty360’s Loyalty Expo in Orlando, Florida. The awards recognize brands that...Read More

Loyalty360 Announces Winners for 2023 Best in Class Awards

  • May 10 2023
  • Resource: Daily News

The Loyalty360 Best in Class Awards Recognize Loyalty360 Members Across 11 Categories  Loyalty360, the Association for Customer Loyalty, announced the winners for its Best in Class Awards. The awards were presented in a ceremony on May 8...Read More

Making Programs Relevant and Meaningful for Loyal Customers: Loyalty360 Supplier Partners Give Insight into Effective Personalization Efforts

  • March 14 2023
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As a result of constantly increasing digital connection between brands and consumers, brands have access to an enormous amount of customer behavior and purchase data. However, for many the question is how to action on that data and leverage it in...Read More

Best Practices for Revamping a Loyalty Program – Part II

  • November 28 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Link to Part 1: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-%E2%80%93-P It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work...Read More

Best Practices for Revamping a Loyalty Program – Part I

  • November 21 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Link to Part 2: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-(1) It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work for them...Read More

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