Best Practices for Revamping a Loyalty Program – Part II

  • November 28 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Link to Part 1: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-%E2%80%93-P It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work...Read More

Best Practices for Revamping a Loyalty Program – Part I

  • November 21 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Link to Part 2: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-(1) It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work for them...Read More

CM Group Announces Signals 2022 Conference

  • October 19 2022
  • Resource: Daily News

CM Group announced that its annual Signals conference is returning, examining the latest trends in relationship marketing, loyalty, engagement and future-proofed marketing strategies. The 2022 virtual video event will take place the week of...Read More

Data and Privacy Legislation Impacts Customer Loyalty

  • June 02 2022
  • Resource: Daily News

With new and changing laws focused on the protection of consumers’ data, it is a significant challenge for marketers to not only stay informed, but adapt their technologies, data practices, and loyalty strategies to comply with existing and...Read More

Focusing on Customer Experience is Foundation for Building Emotional Loyalty

  • May 03 2022
  • Resource: Daily News

While analyzing data to determine a customer’s buying patterns is elemental to building a loyalty program, it is just the beginning. Customers want more than savings and coupons; they want to be heard. In today’s markets, it is more...Read More

Segmentation and Personalization Continue to Grow in Customer Loyalty

  • April 26 2022
  • Resource: Daily News

By segmenting customer data, companies are able to understand more about their end customers and their purchasing patterns. From there, it is easier to personalize loyalty programs down to an individual level to provide targeted communications...Read More

How Brands Can Overcome Apple’s New MPP Rules to Continue Engagement

  • January 18 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

With almost 40% of all people checking their emails on an iPhone — the single largest platform ahead of Gmail’s 27% — there is an obvious concern when Apple makes a change to its mail software. And that is precisely what the...Read More

Customer Loyalty Key Drivers and Trends for 2022

  • January 04 2022
  • Resource: Daily News
  • Mark Johnson, Loyalty360

As 2022 kicks off, marketers, loyalty teams, and supplier partners are diving into a new period of customer loyalty plans and projects. A new year always brings additional opportunities, but in the world of customer loyalty, it can be difficult...Read More

Fraud Continues to be a Trend in Loyalty, But Experts Say Brands Can Reduce Risk

  • December 21 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Though the term “loyalty” signifies a close bond between two parties, some consumers often take advantage of the trust companies put in their customers. In recent years, customer loyalty programs and strategies have been the subject of...Read More

Loyalty Expo “Invigorating” for Jillian Dimoff, Cheetah Digital

  • November 30 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

With almost two years away from large in-person conventions, many professionals have felt the sting of not connecting or sharing knowledge with like-minded people in their industry.  Jillian Dimoff, Strategic Account Executive for Cheetah...Read More

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