CONTENT GALLERY

Listening to a broad range of consumers on their habits and preferences for loyalty programs is key to future success. Marketers know that consumer preferences have been changing – and expectations have been on the rise for the past few...Read More

As privacy and data collection regulations change, there is a growing space for leveraging zero-party data in personalization efforts within customer loyalty programs. As brands seek to collect and use this data effectively, there are best...Read More

Loyalty360, The Association for Customer Loyalty, is proud to share the winners of the 2023 Loyalty360 Awards, which were announced on May 10 during Loyalty360’s Loyalty Expo in Orlando, Florida. The awards recognize brands that...Read More

The Loyalty360 Best in Class Awards Recognize Loyalty360 Members Across 11 Categories  Loyalty360, the Association for Customer Loyalty, announced the winners for its Best in Class Awards. The awards were presented in a ceremony on May 8...Read More

As a result of constantly increasing digital connection between brands and consumers, brands have access to an enormous amount of customer behavior and purchase data. However, for many the question is how to action on that data and leverage it in...Read More

Link to Part 1: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-%E2%80%93-P It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work...Read More

Link to Part 2: https://loyalty360.org/Content-Gallery/Daily-News/Best-Practices-for-Revamping-a-Loyalty-Program-(1) It would be easy for brands that have a successful loyalty program in place to simply leave it be and let it do the work for them...Read More

CM Group announced that its annual Signals conference is returning, examining the latest trends in relationship marketing, loyalty, engagement and future-proofed marketing strategies. The 2022 virtual video event will take place the week of...Read More

With new and changing laws focused on the protection of consumers’ data, it is a significant challenge for marketers to not only stay informed, but adapt their technologies, data practices, and loyalty strategies to comply with existing and...Read More

While analyzing data to determine a customer’s buying patterns is elemental to building a loyalty program, it is just the beginning. Customers want more than savings and coupons; they want to be heard. In today’s markets, it is more...Read More