Del Taco Launches New Multi-Experience & Multi-Tiered Del Yeah! Rewards App

  • September 20 2021
  • Resource: Daily News

Del Taco Restaurants, the nation’s second largest Mexican quick service restaurant, has introduced its new loyalty app, Del Yeah! Rewards, in partnership with Cheetah Digital. The new app will offer an engaging reward platform where guests...Read More

How to Leverage Your Data, Part 2: Improved Financial Results from Higher Engagement

  • June 25 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Tim Glomb, VP of Content and Data, Cheetah Digital Having the right customer data allows you to create personalized experiences that drive measurable revenue.  If you collect zero-party data from customers that includes psychographic...Read More

The Increasing Value of Customer Loyalty

  • June 18 2021
  • Resource: Daily News
  • Ashley Kimball, Loyalty360

Over the past 18 months, many brands say that their loyalty and engagement practices were put to the test as their customer’s shopping habits and expectations changed. Those brands which had strong loyalty and engagement efforts point to...Read More

Cheetah Digital Advises Brands -- Collect Data and Act On it in Real-Time

  • June 16 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Most brand marketers know that numbers don’t lie, but they may be a little difficult to interpret. For Cheetah Digital’s Tim Glomb, it’s all about brands not just collecting data and analyzing it, but being prepared to action on...Read More

Renewed Interest in Unified Customer Database Platforms Growing

  • May 07 2021
  • Resource: Daily News

Unity has been a buzzword in 2021, and not just in the political realm. In the world of loyalty, engagement and customer experience, more brands are looking at establishing a Customer Database Platform to unify zero-, first- and third-party...Read More

Free Webinar Looks at How Loyalty is the Key to Surviving the ‘Death of the Cookie’

  • April 22 2021
  • Resource: Daily News

With both Google and the Interactive Advertising Bureau (IAB) responding recently to the disruption caused by privacy issues, customer loyalty industry experts say that brand marketers need to quickly get a grasp at what lies ahead in the loyalty...Read More

The Need for Brand Awareness in the Evolving Data Security and Privacy Landscape

  • April 15 2021
  • Resource: Daily News

Last year Google announced they will stop the use of third-party cookies in Chrome before 2022, joining an increasing list of browsers ditching the notorious tracking technology. The tech giant followed up with an early March 2021 announcement...Read More

Dropping Into Vans’ Membership and Revenue Growth Strategy – A Program Success Story From Cheetah Digital

  • March 19 2021
  • Resource: Daily News

When Vans set out to create a loyalty program, it focused on people and experience instead of the popular points-from-purchase framework. True to the 50+-year-old brand’s core identity, it got creative and built an original offering on...Read More

Cheetah Digital Making It Easier for Brands to Navigate Data

  • March 03 2021
  • Resource: Daily News
  • Mark Johnson, Loyalty360

Tim Glomb has some very simple advice for brand marketers who want to know what is at the core of personalization when it comes to customer engagement and loyalty. “If you’re going to invite a new neighbor over for dinner and you ask,...Read More

Do’s and Don’ts on Loyalty Tier Management and Strategies

  • February 10 2021
  • Resource: Daily News

When it comes to tier management in loyalty and rewards programs, Cheetah Digital’s Jon Siegal says the whole idea here is — to drive people to do certain behaviors and move up that hierarchy. “You become the most valued...Read More

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