Cheetah Digital Executive Says If You’re Not Personalizing, You’re Out of Touch

  • March 06 2019
  • Resource: Daily News
  • Mark Johnson | Loyalty360

Most marketers understand that customer expectations have increased in the last few years. Before the advent of mobile technology, brands could content themselves with push marketing and mass communications. Now, though, customers have a vast...Read More

Warning Signs That Your Loyalty Program Might Fall into the “Me Too” Category

  • March 21 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Loyalty programs can be significantly impactful on customers and beneficial to brands. The sophistication of some loyalty programs can create even stronger relationships between customers and brands.   But, how do you know when your loyalty...Read More

Why Will VIZIO’s Fandemonium Loyalty Program End?

  • February 27 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

So why will VIZIO’s Fandemonium loyalty program, which launched in 2013, end on May 31?   Loyalty360 asked a couple of its member companies to weigh in on the decision to end the Fandemonium loyalty program.   Evan Magliocca...Read More

Similarities, Differences Between European and American Markets in Customer Engagement

  • February 14 2018
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Sometimes, viewing customer loyalty through another lens can inform a company’s decisions in a different light.   Loyalty360 talked to Mario Invernizzi, General Manager EMEA, Stellar Loyalty, about loyalty marketing in Europe and the...Read More

Can Macy’s New Star Rewards Loyalty Program Breathe Life Into Venerable Retailer?

  • September 28 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Can Macy’s new Star Rewards loyalty program overcome sinking sales and profits and plunging net income and same-store sales that have shadowed the venerable retailer in recent years? On Wednesday, officials at Macy’s announced the...Read More

What Are “Winning” Restaurant Brands Doing to Drive Positive Customer Loyalty?

  • September 13 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

The restaurant space is intensely competitive today, with brands seeking differentiation on all fronts. Boosting the customer experience in a definitive fashion can drive customer loyalty efforts.   Loyalty360 talked to Jon Siegal, vice...Read More

Foot Locker Eyes Comprehensive Process of Evaluating Priorities to Elevate Customer Engagement

  • August 22 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Foot Locker CEO Dick Johnson didn’t mince words about his company’s poor second-quarter fiscal performance but discussed at length the moving parts at play in an incredibly fast-moving world of customer loyalty. “We do not...Read More

Stellar Loyalty Helps GreenTree Hospitality Group Differentiate Loyalty Program

  • July 26 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Officials at GreenTree Hospitality Group, the 14th largest global hotel brand with more than 2,600 hotels worldwide, sought to make their loyalty program different and unique. Enter Stellar Loyalty. GreenTree selected Stellar Loyalty to provide...Read More

Sonic’s Executive Moves Underscore the Importance of Enhanced Customer Experience

  • July 07 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

Sonic’s key executive decisions recently drove home the fact that an enhanced customer experience is its utmost priority. During the company’s recent third-quarter earnings call, Sonic CEO Cliff Hudson noted the following key...Read More

What Will Amazon’s Acquisition of Whole Foods Mean to the Customer Loyalty Industry?

  • June 20 2017
  • Resource: Daily News
  • Jim Tierney, Loyalty360

As the grocery segment heats up against the backdrop of a price war competition, online behemoth Amazon dropped a bomb on the industry just four days ago: It acquired Whole Foods in an all-cash transaction valued at approximately $13.7...Read More

Displaying results 1-10 (of 30)
 |<  < 1 - 2 - 3  >  >| 
ad
ad

THE LOYALTY PULSE SURVEY

VIEW ALL
Do you feel there is a lack of competitive benchmarks, technology metrics, objective technology assessments, or shared industry terminology that hinders your ability to effectively implement CX efforts?