2024 Global Consumer Trends Index

  • January 26 2024
  • Resource: Research And Reports
  • The Marigold Team

Marigold’s commitment to providing brands with the latest consumer insights continues for 2024, with our most expansive Consumer Trends Index yet. This year’s report includes more data for age generations, as well as new insights...Read More

Re-Imagining Loyalty: A Relationship Marketer's Guide

  • December 12 2023
  • Resource: Research And Reports
  • The Marigold Team

The backdrop of loyalty is changing, fast. What was working for your loyalty programs three years ago – maybe even one year ago – might not be working anymore. According to Forrester Research, 41% of companies with revenue of $1B or...Read More

The State of Brand Loyalty in the U.S. in 2023

  • July 20 2023
  • Resource: Research And Reports
  • The Marigold Team

In late 2022, Marigold surveyed 1,561 U.S. consumers to better understand their sentiment to brand loyalty and what they expect from their favorite brands. They told Marigold how their favored brands communicate with them, what differentiates...Read More

2023 Customer Loyalty Trends and Perspectives: Loyalty360 Research & Reports 

  • February 17 2023
  • Resource: Research And Reports
  • The Loyalty360 Team

Customer loyalty should be a crucial aspect of any company’s business strategy. In the ever-evolving landscape of technology and customer expectations, it’s more complex than ever for brands, agencies, and supplier partners to...Read More

The Buyer’s Guide to Omnichannel Loyalty

  • June 09 2021
  • Resource: Research And Reports
  • The Cheetah Digital Team

This handy, actionable guide will take you through everything you need to know about omnichannel loyalty. When it comes to shopping for technology, wouldn’t it be nice if you had a handy guide that could tell you what’s important...Read More

Membership and Pricing

Videos and podcasts

Membership and Pricing