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YOUR GATEWAY TO THE WORLD OF CUSTOMER LOYALTY
With the recent drive towards consumer privacy over the last decade, the environment for brand marketers is changing fast. As the world evolves, so does the need for improved marketing strategies.
The only way forward for marketers is to start by...Read More
There are a lot of stereotypes and presumptions when it comes to what compels different generations to purchase. Rather than just guess, we spoke to over 5,000 global consumers, from Gen Z through to Boomers on their attitudes to personalization...Read More
With all data contrasted with consumers from around the globe, as well as our 2021 study.It’s never been more difficult, nor important for marketers to stay one step ahead of consumer purchasing habits. Like it or not, recent events have...Read More
We are in the midst of a great flux for marketers. Google and other behemoth browsers have finally cemented plans to comprehensively curtail third-party cookie tracking within the next couple of years, Apple is offering customers the ability to...Read More
The buying process for any technology can be long and arduous, especially in the martech world. You may not know where to even begin. That’s why we’re bringing you The Top RFP Questions to Ask Your Martech Vendor to help guide you...Read More
Marketers are in the midst of a radical change. As tracking cookies and third-party data strategies fall by the wayside, now is the time for marketers to step into a new way of doing things: a zero-party data strategy.This guide will provide a...Read More
The retail purchasing path is anything but linear. Consumers browse in-store only to seek a cheaper price-point on their smartphone. They expect next day delivery and rewards for their loyalty that goes well beyond a freebie after 10 purchases. As...Read More
Holidays are coming. You might not have had your first pumpkin spiced latte of the season, but that doesn’t mean you shouldn’t be getting your holiday marketing campaigns ready to unwrap.The changes in the purchasing journey in the...Read More
“Let’s do personalization” or “we should start a loyalty program?” These are not uncommon phrases uttered in restaurant marketing departments the globe over, however without a comprehensive strategy for unifying...Read More
Already a member of Loyalty360: Access codes for brands will be supplied by your account manager. This report will bring additional insight to marketers who want their loyalty programs to survive and thrive. For brands looking for an...Read More