With new and changing laws focused on the protection of consumers’ data, it is a significant challenge for marketers to not only stay informed, but adapt their technologies, data practices, and loyalty strategies to comply with existing and proposed legislation. While these laws are intended to have consumers’ best interests in mind, marketers know the importance of data and its ability to serve personalized experiences, offers, and rewards to better serve their audience.
For perspective on evolving data, privacy, and....