SANTA MONICA, Calif., July 6, 2011—Generation Y, the 18-27 age range that represents the newest demographic of car buyers chose car brands Scion, Mitsubishi and Mazda in the highest percentage, according to a new study by TrueCar.com, the authority on new car pricing and trends. The study reviewed the purchasing behavior of more than four million car buyers from 2009 and 2010.
“Generation Y buyers are very important to automakers because they help set trends from popularizing social media sites such as Facebook or....