Gilt City, the local daily deals counterpart of high-end flash sales site Gilt, has established a private loyalty rewards program using Facebook Groups in one of the more creative uses of Facebook Groups we’ve seen among brands.
Gilt City‘s Chicago division invited 100 of its top-referring and top-spending members to the Group, 69 of which accepted the invitation.
The pilot program furnishes rewards and other incentives, such as exclusive events, vouchers and early access to offers, to encourage these members to get even....