LARGO, Fla., July 6, 2011— Valpak Direct Marketing Systems, Inc., a leader in local print and digital coupons, is launching a major initiative using quick response – or QR – codes.
Over the course of two months, Valpak will mail to more than 80 million households with QR codes on the outside of the envelope and on individual inserts.
“This huge initiative is a great example of the power of print and digital working together,” said Michael Vivio, president of Cox Target Media. “It represents print....