Loyalty marketers may face intense pressure regarding their customer data when the European Union’s GDPR (General Data Protection Regulation) takes effect next year. Companies across the globe will face more pressure to improve their data protection practices. The GDPR will force organizations to dramatically change the way they handle EU residents’ personal information. Although it’s an EU regulation, there are countless organizations worldwide that handle such data, including many in the U.S. Loyalty360 talked to....

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