Relevant Customer Experience Triggers Enhanced Brand Loyalty at eBay
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Nine months ago, eBay CEO Devin Wenig talked about how connecting successfully with global customers is an ongoing process that is refined over time, leading to brand loyalty. He talked about customer engagement in a more efficient, relevant fashion. For eBay, the world’s largest online marketplace, its recent second-quarter performance exemplifies Wenig’s focused strategy. “At a time when retailers are struggling more every day, we were able to accelerate growth by improving our customer experience and beginning to....

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