When Amazon acquired Whole Foods earlier this year in an all-cash transaction valued at approximately $13.7 billion, it certainly enlightened many loyalty marketers as to the clear convergence of the digital and physical commerce worlds.
Amazon CFO Brian T. Olsavsky talked about the early integration of Whole Foods during Amazon’s third-quarter earnings call last week.
“We’re really excited to have them as part of the team now after the acquisition in late August,” Olsavsky said. “What you see in the....