Research shows that customers are much more likely to give their loyalty to a brand that they perceive as socially conscious. We’ve seen a number of promotions and campaigns from brands seeking to increase their social involvement, and some of the most effective of these are catered toward a particular segment. Now, Verizon is making a new effort to assist veterans.
The brand has announced plans to offer its customers who are veterans unlimited access to the US Veteran Affairs Department’s VA Video Connect telehealth....