How can companies balance the complexities with the benefits of mobile customer feedback?
Gathering customer feedback can be a laborious process. Gain participating for such input as satisfaction surveys is difficult enough. Persuading customers to fill out a comment card or go online after eating a meal or returning an item is can be even more challenging because of the time lag between the event and the survey. Some companies are moving to the mobile channel to gain more real-time insight while delivering a better customer....