Bank-funded debit rewards are probably going away, thanks to Sen. Durbin’s restrictive move on debit interchange fees, and hyper-competitiveness among credit card issuers has led to a sea of same: “Most rewards programs are copycat,” says Corporate Insight’s Doug Miller. But a handful of new offerings have managed to distinguish themselves because of their innovative use of technology, funding models, or both.
Citi’s 2G Credit Cards, Point-of-Sale Rewards
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