Customer experience is the key differentiator among loyalty marketers and mobile currently plays, and will continue to play, a starring role in its evolution, according to Krish Mantripragada, Chief Product Officer, Medallia. Loyalty360 talked to Mantripragada about the future of customer experience. Why do you think that Future CX revolves around mobile? Mantripragada: By 2020, there will be 4.61 billion smartphone users globally, so it’s clear that we’re continuing on an exponential trajectory for mobile adoption....

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