Anna Brian Lee, Head of Loyalty & Marketing Strategy at LoyaltyEdge, LLC, sat down with Loyalty360 to discuss customer expectations, brand loyalty, and data usage.
How have your customers changed in recent years and how have you adapted to those changes as they relate to customer experience?
As recently as 5 years ago, our clients were primarily focused on web loyalty service, and loyalty transactions via the mobile device were more of a “nice-to-have”. As of late, full end-to-end mobile solutions are now....