It’s little wonder that during this unofficial era of The Empowered Customer that expectations are rising, and marketers need to meet or exceed them.
Alison Chick, Vice President, Loyalty & Customer Intelligence, Indigo Books & Music, and Lukana Justin, Sr. Director Loyalty & Personalization, Office Depot engaged attendees on Wednesday at the 8th annual Loyalty Expo presented by Loyalty360 – The Loyalty Marketers’ Association, during their session titled, “Engaging Today’s Digitally....