Loyalty programs have always been popular among certain industries. Hotel chains and airlines immediately spring to mind as being the long-standing players in the loyalty program space.
However, as consumer expectations rise and customer engagement increasingly becomes a crucial marketing campaign strategy, more brands across vast swaths of the entrepreneurial spectrum are turning to loyalty programs to facilitate customer acquisition and retention, and to build valuable and lasting customer relationships.
FSW is a perfect example. As a leading UK distributer of a wide array of air conditioning equipment, industrial gases, condensing units, coolers and refrigerants, FSW is not the type of business traditionally associated with a loyalty program. Nonetheless, for their 50th anniversary, FSW wanted to do something special for their most loyal and valuable customers.
To show their appreciation for five decades of patronage, FSW is launching Golden Rewards. Sponsored by some of the company’s leading suppliers including A-Gas, Fujitsu, Pumphouse, Mitsubishi Electric, Searle, Tecumseh, Advanced Engineering, Danfoss, MKM & Lawton Tubes, and more, Golden Rewards will allow customers to earn points on various product purchases. The loyalty program, which runs through October 2015, will award one point for every £1 spent.
These points are automatically added to customer accounts and can be viewed and managed through FSW’s website. Once obtained, customers can redeem points for a wide range of exciting items and exclusive customer experiences. These include rewards as modest as a £25 Amazon gift card or as extravagant as a PS4 or Apple iPhone 6.
Points can also be redeemed for a Red Letter Day. Or customers can also choose to take a holiday from Superbreak.
‘Our chairman, Dermot Byrne, wanted to do something that benefits all of our customers, large and small, and involve as many of our major supply partners as possible,’ said Mark Henderson, FSW Commercial Director.
This program is indented as FSW’s ‘thank you’ to all existing customers. But the company hopes the program will attract new customers as well. Golden Rewards also serves as an exiting example of how more businesses not traditionally associated with loyalty programs are beginning to see the tremendous value in rewarding their most valuable customers.