Frontier Airlines aims to meet customer expectations and heighten the customer experience.
It achieved that with the recent special two-day fare discount sale and the rollout of its new environmentally friendlier seats. The two-day promotion offered a 14% discount off the fare.
Frontier Airlines has been recognized as an industry leader in airline fuel-efficiency by The International Council on Clean Transportation. As a result, Frontier installed new slim-line seats manufactured by Acro. The new, ultra-light seats are made from recycled leather products. It is estimated with the reduced weight of each new seat, the company will save 214 gallons of fuel per year. This equates to a savings of 4,194 pounds of carbon dioxide, 2,043 pounds of coal burned or 1.6 acres of U.S. forest.
“Frontier is proud to reveal our new slim-line seats, and the fuel savings we get per seat, per year,” Frontier spokesman Jim Faulkner told Loyalty360. “With the transition to our new seats across the fleet, we are happy to save even more fuel and that helps us pass along those savings to our customers.”
The new seats increase customer comfort, offering one of the widest center economy seats in the industry. Window and aisle seats are 18.1 inches wide while the center seat is a whopping 19.3 inches. Frontier completed installation on its ninth aircraft in April and will complete the seat modification throughout its entire fleet of Airbus A319s and A320s by the end of the year. 
Faulkner said the new seats were specially designed in a slim style that offers the maximum amount of personal space and comfort through sophisticated ergonomic design and extra-cushioning in key comfort zones. The seats are offered in two of the following options: Standard and Stretch. The Stretch option offers up to half a foot of additional legroom. The Standard comes in a fix-reclined position – maximizing comfort as customers no longer need to worry about the customer in front of them reclining back on them.
For Frontier’s Earth Day sale, the offer was valid for select Economy fares booked on flyfrontier.com using the special promotion code EARTH. Customers saved 14% off Frontier’s already low fares. These promotional tickets had to be purchased by midnight April 22 for domestic travel from April 27 until June 18. Travel was not valid on Fridays and Sundays, according to the promotion.
“We want to make flying affordable and accessible to everyone,” Faulkner said. “Beyond that, we want to anticipate customer needs by making the travel experience easy and personalizing contact.”