In mid-August, amid the wind down of Target’s Cartwheel Perks loyalty program, Ron Orgiefsky, managing director at emnos, told Loyalty360 that Target has been a progressive retailer for years, continually tweaking and adapting to keep things fresh and to keep up with market trends.
“Target’s move to pull back on excess promotion is driven by the desire to change value perception among its shoppers,” Orgiefsky explained at the time. “And both shopper segmentation and store segmentation help in the....