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Loyalty360’s daily news coverage reports on the latest trends related to loyalty marketing, customer loyalty, customer experience & engagement and more.

Proven Strategies Behind Building Successful Brand-to-Brand Partnerships

Brand-to-brand partnerships are a significant area of interest for organizations looking at new ways to engage customers. However, it seems to be...

• Kobie Marketing
• November 14 2022

Challenges of Measuring Emotional Loyalty and Fostering Unified Support

• Kobie Marketing
• July 21 2022

Challenges of Building Emotional Loyalty in Changing Customer Landscape

• Kobie Marketing
• July 15 2022

You Can’t Measure Happiness, but You Can Measure Success – Financial Metrics for Customer Loyalty Strategies

• Kobie Marketing
• June 22 2022

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

Customer Data: Liability Before Asset

Trust that personal data will be handled appropriately is gaining in importance as a brand differentiator. While companies are becoming...

• Kobie Marketing
• September 05 2018

Kobie Quarterly Review: Retail Services Edition

• Kobie Marketing
• January 13 2015

Kobie Quarterly Review: Financial Services Edition

• Kobie Marketing
• September 23 2014

Omnichannel Loyalty: Designing the Ultimate Customer Experience

• Kobie Marketing
• June 14 2012

Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

The Paradox of Choice in Today’s Loyalty Programs

Brands have shifted from telling the consumer what they want to let the consumer narrate. All industries have radically shifted to become hyper...

• Kobie Marketing
• February 20 2023

The True Meaning of Partnership

• Kobie Marketing
• December 21 2022

What Is Zero Party Data? 2022 Best Practices

• Kobie Marketing
• December 13 2022

“Big L” vs. “Little L” Loyalty

• Kobie Marketing
• December 05 2022

Read the latest from industry experts and our members in Loyalty360's Loyalty Today and Loyalty Management Magazine sections

Social Commerce: The New World of Selling

Just over a decade ago, Facebook became the most popular social media platform in the world. It hasn’t let go of the reins yet, but a quick...

• Kobie Marketing
• March 17 2020

Past Issues

Q1 2021 Online | Loyalty Management Magazine

Simplicity in Loyalty Programs – Not as Simple as it Sounds

• Kobie Marketing
• January 04 2019

Emotional Loyalty Scoring: Research to know what drives YOUR customers

• Kobie Marketing
• November 01 2018

Blockchain Technology And Cryptocurrency Are Two Very Different Things. Be Sure Not To Confuse Them.

• Kobie Marketing
• August 01 2018

Loyalty360 reports on news and trends related to loyalty marketing, customer loyalty, customer engagement, customer experience, CRM, voice of the customer and more. Our ongoing coverage is of interest to marketers and operations professionals in any industry.

What Can We Do to Help You From an Association Standpoint? (PT.2) | Loyalty Live Throwback Thursday

Loyalty360 is always looking for feedback from its members on what it can do from an association standpoint to help and assist its members in...

• Kobie Marketing
• October 15 2020

Overview of Customer Loyalty Offerings | Loyalty360's Throwback Thursday

• Kobie Marketing
• August 27 2020

Top Suggestions From Top Ten Leaders in Customer Loyalty: Series 2, EP. 2

• Kobie Marketing
• August 07 2020

Loyalty360's Throwback Thursday | Thought Leaders in Customer Loyalty – Episode 5

• Kobie Marketing
• July 23 2020

Loyalty360 In-Depth Exclusives are 1-on-1 interviews with industry leaders in the customer loyalty space. Each interview is unique to Loyalty360, and contains brand insights that can’t be found anywhere else.

The Biggest Challenges and Opportunity in Customer Loyalty Today

Today’s brands are in the “middle of a seismic shift” in the challenges and opportunities they face with customer loyalty, says...

• Kobie Marketing
• April 16 2021

Looking for a loyalty event? Why not attend one from the convenience of your computer? Loyalty360's marketing webinar series gives you exclusive access to insights from top brands and accomplished industry executives.

Quick Tips: How to Overcome Poor Loyalty Program Performance and Reengage Your Members

Webinar: Loyalty Programs | Customer EngagementPresented on October 29, 2013 at 1pm ET The retail industry has enjoyed healthy loyalty program...

• Kobie Marketing
• October 29 2013