emnos

“...emnos segmentations were the basis for the GALERIA Kaufhof marketing plan in 2013 and were also considered in the on- and offline marketing mix. Only when we understand our customers and their individual needs, can we create inspiring shopping experiences for all of them. To keep us a step ahead in our marketing, we use emnos Segmenter...”

Marc Neurath, Head of CRM, GALERIA Kaufhof

“...having decided to opt for an externally built solution and following an extensive selection process, we chose to continue with emnos as our partner to deliver the rollout and help build the operational Single View of our customers. The appetite for insight has grown significantly across the Group and the data generated is being used to create strategy at both group and individual business level. We are using new solutions, such as Operational Scorecards, to satisfy the demand for insight and truly put our customers at the heart of our decision-making...”

Ian Ayling, Customer Change Director, the Co-operative Group UK

"...emnos was chosen to take our customer knowledge to a whole new level. Our teams can use the emnos web based software daily to help them provide the best possible customer service..."

Herman Tinga, Commercial Director at Lenta

"...It is key for our decision making to understand where our customers come from: Are they new to a category? What did they buy before? How did their spending change? The six million shopper panel from Carrefour is a solid basis to get this information. And the emnos Insight Portal enables us to quickly access the insight and use it to make better commercial decisions every day.

emnos has given us a pair of glasses that enable a better view of the customer. And we are shown how to use them every day..."

Carlos Ansola Martínez, Business Intelligence Analyst, Kelloggs Spain