T-Mobile unveiled an expansion of its T-Mobile Advertising Solutions that reimagines consumer connections and provides a next-level way for brands and advertisers to engage with consumers. T-Moible debuted the offerings during its presentation at IAB NewFronts on April 30, 2024. The telecommunications giant is introducing exclusive owned and operated inventory in-store through a Retail Media Network (RMN) spanning more than 20,000 screens across Metro by T-Mobile and T-Mobile retail locations across the United States. T-Mobile is also partnering with the global streaming media company Plex to enhance its Connected TV (CTV) offerings.
“T-Mobile has a simple mission: Be the best in the world at connecting customers to their world,” said JP Colaco, SVP and Chief T-Ads Officer, T-Mobile. “T-Mobile Advertising Solutions has the unique opportunity to propel the industry forward, delivering more personalized, customer-centric advertising driving higher engagement and superior outcomes for marketers.”
The initiative is a response to the challenges posed by an increasingly cluttered advertising landscape where 80% of adult consumers state that many of the ads presented to them are irrelevant. Cookies are also disappearing, so getting the right ads to the right people at the time that matters most will be more challenging. T-Mobile is hoping to leverage its status as one of the nation’s largest advertisers to address the pain points, mainly by introducing products designed by marketers who are in the best position to create solutions for marketers. T-Mobile proposes an omnichannel approach that prioritizes authentic connections between brands and consumers across various platforms.
With an expansive multichannel offering, T-Mobile enables advertisers to reach audiences virtually anywhere, leveraging digital out-of-home (DOOH), mobile, and CTV platforms. Some additions include the in-store RMN, providing advertisers access to thousands of screens in T-Mobile and Metro by T-Mobile retail locations, and the partnership with Plex, expanding CTV reach to over 22 million monthly active users globally. Brands will also have exclusive access to T-Mobile Tuesdays, facilitating advertisement through T-Mobile’s T Life app, reaching more than seven million monthly users.
Furthermore, T-Mobile’s Magenta Advertising Platform offers advertisers sophisticated targeting capabilities. It leverages first-party data to deliver relevant ads tailored to specific audience interests while maintaining strict privacy standards. T-Mobile’s Advertising Solutions has already shown promising results, particularly with app re-engagement among inactive users, where it saw a 23% increase, and regarding brand consideration, where it achieved an 18.6% lift.
Learn more about T-Mobile’s Advertising Solutions by watching this video:
https://www.youtube.com/watch?v=-nlPGgKg5j4
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