Parkland and Air Canada 2024 Loyalty Expo Session: Forming Strategic Partnerships for Acquisition and Delivering Increased Benefits for Rewards Members
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Parkland is an international fuel distributor, convenience retailer, and fuel supply and refinery company operating in 23 countries, including Canada, the United States, and countries in the Caribbean and South America. From a loyalty perspective, the Canadian market is the most established and mature. The brand’s Journie™ Rewards program provides savings to members across Canada, and Parkland recently launched the program in Puerto Rico.   Parkland is scheduled to present alongside Air Canada/Aeroplan at this year&rsquo....

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