Cabo Wabo Encourages Responsible Drinking as It Expands Partnership with NASCAR
Tequila maker Cabo Wabo is expanding its NASCAR partnership for a second year to promote safe drinking. During this racing season, attendees 21+ years will have access to the Cabo Wabo Garage, where they can receive the brand’s cocktails, including its signature Caboritas, Beeritas, and the Cabo Wabo Smokeshow. Sober drinkers can enjoy the Bold & Ice Cold, a signature Cabo Wabo non-alcoholic beverage.
In return, NASCAR fans will be asked to sign a Responsible Drinking Pledge designating a sober driver and creating a safe game plan to and from the track on race day. The first 500 people to sign the pledge will get a $10 Uber voucher for a safe journey back to their accommodations. Fans can redeem the vouchers through the end of the year.
Mark Watson, Senior Director of Marketing for White Spirits at Campari America, said, “Cabo Wabo Tequila is thrilled to enter our second season as the Official Tequila Sponsor of NASCAR, and this year we’re continuing to encourage fans to get the most out of their day at the track safely while enjoying the experiences we all love about this iconic event. This means not only rooting for your favorite driver but getting home safely at the end of race day. By placing ads with Uber to help get the message out and providing ride vouchers, we want to make it easier than ever to create a plan and celebrate responsibly.”
Cabo Wabo Tequila, launched by Van Halen singer Sammy Hagar in 1996, became NASCAR’S first official tequila sponsor last year. Hagar sold Cabo Wabo Tequila to Campari Group in 2008 for $100 million.
Meet the Cabo Wabo Tequilas here: https://www.cabowabo.com/tequilas/
Medallia Study Shows High Correlation Between Personalization and Customer Satisfaction
Medallia, a San Francisco-based customer experience management company, says its recent study showed that customer satisfaction is directly linked to the degree of personalization customers receive.
The company’s “Understanding Personalization Efforts in the Hospitality and Retail Industries” reinforced the concept that customers are more willing to do business with a brand that offers a more tailored experience that considers their needs.
The study, which included 1,905 retail customers and 1,749 hotel guests, highlighted that a mere 23% of hotel customers reported receiving highly personalized stays during recent accommodations. Another 26% felt similarly about their personalized experiences in recent interactions with a retailer.
Moreover, consumers who rated the level of personalized experiences as a 9 or 10 were more likely to rate their satisfaction level as very high.
Head of Insights for Medallia Market Research, Andrew Custage, said, “It’s no surprise to see the clear link between personalization and satisfaction, but also not surprising to see brands struggling to keep up with consumer expectations for more customization. The challenge for companies — especially in hospitality and retail, where consumers frequently engage across multiple digital, contact center, and in-person touchpoints — has always been capturing and understanding customer data fast enough to act on it. But generative AI technology is now making it possible for brands to automate insights and actions at scale to deliver more personalized experiences.”
The report captured other valuable insights. For instance, hotel guests typically recall more interactions outside of the actual stay, such as when booking or check-in/check-out, while they only average a 46% recall rate during their hotel stay. This supports the need for hospitality brands to enhance personalization for guests during their stays.
You can read more about the report’s findings here.
T-Mobile Launches Magenta Status Program with Premium Travel and Entertainment Perks
T-Mobile recently unveiled its new Magenta Status Program, which is free for the telecommunications company’s customers. While the wireless “un-carrier” already offers discounts for streaming services and complimentary inflight Wi-Fi and texting, T-Mobile’s new program provides a myriad of new premium benefits to appeal to travel and entertainment enthusiasts.
For starters, T-Mobile’s subscribers will receive hotel deals such as exclusive Hilton Honors benefits with 15% discounts. Moreover, T-Mobile customers who sign up for the Magenta Program through March 31, 2025, automatically receive an upgrade to Hilton Honors Silver, which qualifies them for benefits like 20% bonus points during hotel stays, spa discounts, and a fifth free night on reward stays.
Mike Katz, president of marketing for T-Mobile, stated, “At T-Mobile, our customers are at the center of everything we do — they’ll never be treated like a number. When you’re part of the magenta family, we want to ensure you feel like the VIP you are. Now, T-Mobile customers can flash their Magenta Status to unlock unparalleled experiences that can’t be found anywhere else with the brands they love and use every day … which can add up to $1,500 a year in extra value.”
Some of the other free perks for Magenta members are free refuels and electric vehicle charging, $5 movie tickets, 25% off live entertainment tickets at Live Nation amphitheaters and other venues, and more.
Learn more about Magenta Status Program benefits here:
https://www.t-mobile.com/news/un-carrier/magenta-status
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Original Article Links:
Cabo Wabo® Tequila Expands NASCAR Partnership, Furthers Commitment to Celebrating Race Day Responsibly
Medallia Research Finds 61% of Consumers Are Willing to Spend More for Personalized Experiences, But Only 25% of Experiences Are Highly Personalized
T-Mobile Customers Can Now Enroll Hilton’s Loyalty Program for Free and Score Discounts on Stays for a Limited Time