Competitive pressures to leverage customer data effectively continue to mount. Tools for accessing and using data are becoming more numerous, but loyalty marketers want to know how to create actionable insights that can help drive customer engagement and customer loyalty. Loyalty360 will host a webinar on Tuesday, Sept. 19, 2017, titled, “CMO Challenge Report: The Challenge of Data, Analytics, and Creating Insight (Part 2),” that will focus on the challenge of data overload, data integration and management, and uncovering....

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